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Getting creative with creative services

5 doorways to building business

When all is said and done Wholesale Jonathan Allen Jersey , building a business is not rocket science. But you must reach out and build meaningful relationships by being very clear about who you are, what you offer and how you offer it.

Please do not confuse this with networking. To succeed at creating a business that reflects your passions, you must go to your clients and connect with them. The method you choose must suit you. Otherwise you won't do it or you聮ll do it with limited success.

Imagine five doorways, each with a distinct purpose for connecting with people. Take out a paper and a pen and draw the doorways. As we go Wholesale Ryan Kerrigan Jersey , write notes in each one. It will get the ideas out of your head and help focus in ways that reflect your unique approach.

Doorway No. 1: WhereIf you're like me, you would rather get a rabies shot than go to networking events. Yet, building a community of business is central to success.

In this doorway, instead of thinking about where you "should" go Wholesale Jordan Reed Jersey , write ways you already connect with people, or ways you聮ve connected in the past that come easy to you. Write down places or situations where you enjoy connecting.

Mine-- A class. A creative project. Even shopping. I've made some of my best connections while shopping. When I have a context, my nervousness recedes. I relax. I get curious about people and, in turn Wholesale Josh Norman Jersey , make meaningful connections

Doorway No. 2: HowWrite down how you stay informed. What Internet sites? What magazines or papers? What is your favorite radio station?Online publications, newspapers, radio shows and magazines need people to write or speak. By using the media you enjoy, you connect with prospective clients that have similar interests and values. You might notice that these first two doorways are about you. We so often forget that being successful in marketing means honoring how you interact in the world. Once you start writing or speaking Wholesale Trent Williams Jersey , you'll gain confidence and credibility. And you'll meet people who want to know more about what you do.

Write down your favorite "information highways," and in a word or two write why you like them and what articles or programs you聮d like to offer.

What聮s key? Trust that you have something important to share and you have a unique approach just by being you.

Doorway No. 3: WhoThis third doorway is my favorite: Who?The traditional model promotes choosing customers by their demographics. My approach- I identify the qualities of people. I love working with independent, creative, highly motivated people building businesses they聮re passionate about. When I go into a room I immediately gravitate to them and vice versa. It聮s fun Wholesale Alex Smith Jersey , natural and enjoyable.

Write down who you enjoy being with. Use adjectives. Think about the people you enjoy. Describe them. What we often forget is that people hire people they can relate to.

Doorway No. 4: WhatOnce you've decided the "who," this doorway addresses your customer聮s needs. At this point, it is all about them. WHAT do they want? What do they really, really want?Choose three people from your 聯who?doorway. Think about them. Write down what. What programs Wholesale Wes Martin Jersey , products, seminars or booklets do you offer to serve their needs?

People like to test the waters before they dive in. If you give them a chance to sample what you do, they can safely test you out before investing their time and money.

Doorway No. 5: Help!This last doorway asks you to identify the skills, support and resources you need to connect most effectively with your potential customers. It may be technical skill Wholesale Bryce Love Jersey , referral partnerships or ways to fine tu
Copyright ?2005 Wholesale Terry McLaurin Jersey , Carolyn Campbell

With a maste in theater and a certification in professional coaching Carolyn Campbell helps social entrepreneurs meld passion, strategy and community building to create rewarding, lucrative businesses. For more FREE tips on growing your business, visit and click on resources.
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