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The hub of all your online recruitment. When used to best effect a successful recruitment website can boost online application rate and increase the number of placements made as well as educate and entertain visitors so that they return time and time again.


But how do you do that exactly? Well the list of design options for your site are endless (Depending on budget of course) but whilst it is important to maintain a certain level of appearance to visitors don’t be tempted into sacrificing its overall functionality and purpose for the sake of it ‘looking good’. Make sure it fits in with and supports your organisations overall recruitment strategy and your visitors can get what they need ‘quickly and easily’. So to help you along the road a little we’ve put together a short list on what we recommend to get the most return from your site:


Job search – The most important part of a recruitment website; the adverts themselves. Make it as easy as possible for candidates to search through your vacancies with various job search widgets placed throughout your site. This is one aspect which we’d highly recommend you have on your homepage. But if you don’t have room for it (why not?) then you could always put a link to your dedicated job search page on there.


Social recruiting - Yes it’s free but when executed properly recruiting through the use of the social networks can be quite a time investment so be proud of your groups and give them all the exposure you can for the greatest return. If possible put a link or button to them on all your sites pages (Don’t forget about your personal email signature as well). There’s loads of nice looking buttons out there so look out for one that matches your sites look and feel (Keep an eye out for an exciting update to the Firefish social recruiting capabilities in the next release).


Overall content – Having genuinely engaging content on there which captures your reader’s attention goes a long way. And don’t forget that when it comes to web copy sometimes ‘less is more’. Educational information which makes your candidates or clients lives easier is highly recommended as well as downloads such as case studies http://www.wholesale-airmaxonline.com/ , sales brochures, videos, webinars cheap air max online , webcasts or podcasts. Updating each consistently will also encourage return visits to your site. And when you do add new content don’t forget to promote it through the use of each of your social networks.


SEO stuff – You’ll want your recruitment website to get found after all the hard work you’re putting into it. Make sure you’ve covered all the bases of all your sites onsite SEO elements such as Titles, H1 Headers, and Meta descriptions after doing a substantial amount of keyword research to find out what words your visitors are using to search on (I’d recommend the Google keyword tool).


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