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While there is a large shifting going on from "image enhancing" ads to "direct response" ads Dirk Nowitzki Mavericks Jersey , there is still plenty to be said for the former and for the combination of both approaches. Consider this: 1 + 1 = 3 Now that's bang for the buck! This assumes that if you monitored results over time for image ads, and did a separate promotion with direct response ads, and then totaled them up, you would get a result of 1 + 1 = 2. But if you coordinate both ads at the same time, the result will be a lot more than 2.


Remember the principles: People remember 10% of what they see. People remember 20% of what they hear. People remember 60% of what they see and hear. Image enhancing ads try to generate the warm fuzzies about the results of using your product or service. It's emotional responses that have the best retention value Wesley Matthews Mavericks Jersey , and the highest impact. Direct response ads try to activate a response, now! A combination of both elements generates more responses.


Combining the Effects


A study appearing in "Sales and Marketing Management" magazine announced that "research consistently demonstrates" that:


Direct mail = 1% return of sales
Telemarketing = 4% return of sales (commercial calls)
Combo = 12% return of sales


The principle has to do with both name recognition and the warm fuzzies. As a rule, it is natural for people to try and "categorize" every piece of exposure, as soon as possible. We judge anyone that we meet, or hear about DeAndre Jordan Mavericks Jersey , or get a call from, as either:


1) useful to us
2) neutral
3) risky to us


You've got to stay out of "Zone #3." When there is a mail piece received before an ad or phone call, or, vice versa: when there is a media ad before a mail piece or phone call, it at least moves the categorizing up the scale by one Dennis Smith Jr. Mavericks Jersey , or even two.


Saying to oneself, "Oh yeah, I've heard about this," gives them the opportunity to categorize it as "touchable", and also says Luka Doncic Mavericks Jersey , "This looks more credible because they have bothered to spend more money and they look more professional." This is the reason an existing customer base is known as a "warm" market - they're definitely out of that Zone #3. A "hot" lead is one who is predisposed for hearing about the benefits (results) of your product or service. A warm lead is one who is open to hearing about the benefits, and trusts your opinion and integrity because of some common affiliation. Additionally, you can then say, "Did you see our ad in the __________"


It adds credibility to you and your productservice. The image ad can plant the emotional seeds (remembering that emotion inspires, logic justifies) and the direct response ad can cause them to respond. Look at the perfume ads at Christmas time. They tie in the image of sensual attraction Harrison Barnes Mavericks Jersey , rebellion, irresistibility, or whatever image they believe would be desirable for their market to respond to. The ads both cause an emotional response and confirm (logic) the relationship between the feeling and the product that delivers the desired result.


You can try to sponsor a TV or radio feature like the weather, traffic report, or whatever relates to your products' positive results. The goal is always to deliver the positive results of doing business with you.


Example: "The daily traffic report is brought to you by Jones Auto Services Dirk Nowitzki Youth Jersey , where keeping your car dependably running is our only business."


Now they are softened for your direct response ad. I like the Kinko's ads that deliver, "We're your branch office away from the office." This gives out the warm fuzzies identification, especially after they delivered the goods on time that saved some poor soul's butt, and made him look good in the process, as being smart enough to have the resourcefulness to get the job done. This is a great ad about the "positive benefits" of their productservice.




When someone suffers in an accident we always blame the driver. We don鈥檛 really try to know who was responsible for the accident Wesley Matthews Youth Jersey , was it the driver, the victim or someone else. We generally neglect the driver especially when he is a truck driver. But they have their own rights too and they can fight for themselves in order to decrease their tenure of punishment or prove themselves innocent to the court. Though it may not be that easy to prove innocence in a difficult case of massive accident, a trucking lawyer can do that with your help.


lawyers for truck drivers are not only concerned about the accident cases that are filed against them. They also deal with cases where the truck driver got a ticket for crossing the signal, ignoring it, running red light DeAndre Jordan Youth Jersey , crossing lane or any such cases. These cases are very common and it may not be always possible to find a specialized lawyer instantly to deal with these cases. What you need to do is to contact a trucking lawyer agency and keep their contact with you always. The moment you get a ticket or the police is about to seize your license you just need to call them up to fight for you.


It is always a great deal to contact an association of lawyers rather than contacting an individual. First of all you never know how capable that individual is and how far his reach is to deal with such scenarios. When you have a group to help you out, you know the solution will be proper and best. The agency may again charge you less when you maintain a contract with them. .


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Thermal Desorption Instrument Market Research Report: Global Analysis 2019-2024

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