If you own a shop in the middle of the desert Air Max 1 Shoes Sale , and nobody walks past... obviously you're not going to attract many customers.
If you own a vegetarian caf? in the middle of a meat-eating suburb? you could get very skinny... very fast.
And if you run ads where either:
a) The wrong people see them
Or
b) Not enough people see them
Your phones aren't going to ring... and nobody is going to come into your store...
No matter how good your copy is. No matter how good your headline is. No matter how good your offer is.
And I see people make this mistake all the time. For instance, about a year ago I was chatting with a guy I know who sells computer gear to businesses? and he was thinking about placing an ad in the Sydney Morning Herald.
What's wrong with this? My guess is 90% of the people reading the Sydney Morning Herald are NOT business owners? and therefore 90% of his advertising dollar is wasted.
What's the alternative? Place ads in business publications where you are reaching 100% of your target market.
Or alternatively, rent a list, and direct mail the decision makers within the specific companies you want to approach.
You may pay more to reach each individual: however every single person you communicate with is a potential client. It makes a lot more sense? doesn't it?
And here's a tip for those businesses who sell products to the general public (like property, clothes Air Max 90 Shoes Sale , entertainment, home improvement, food or anything else).
If you want your ad to be seen then place it:
a)On the right hand side of the newspaper. Research has proven that right hand side pages get a better result than left hand side pages.
b)In the early general news? as far forward as you can. I always go for page 3, 5 or 7. And pay the loading (usually 30 ? 50%) because my experience shows it's well worth it!
But don't take my word on it. Implement these strategies, measure the results and see what results you achieve in your business.
When used to describe a web site, the term "sticky" refers to a site that is able to get viewers to stay at the site longer and come back frequently. Sticky web sites are more likely to turn viewers into customers.
10 Ways to Make Your Web Site "Sticky"
1. Keep content fresh! Feed daily news or update the site frequently with new information.
2. Use appropriate interactive tools for feedback and user participation such as chat rooms, discussion boards, polls and surveys, or feedback forms.
3. Teach your viewers. Adding tutorials and quick how-to articles to your site is a great way to bring viewers back. Proving you're an expert in your field will also help turn viewers into customers.
4. Offer an electronic newsletter. Allow viewers to subscribe to your "e-newsletter" and include advertisements or descriptions of your new products and services in the newsletter.
5. Keep your web site pages light in content. In other words Air Max 2018 Shoes Sale , don't fill the screen with a lot of text and expect your viewers to stick around!
6. Make the navigation intuitive. Use familiar navigation tools such as hyperlinks, buttons, or pull-down menus. Ask others to navigate your site and give you feedback. Better still, make it possible for viewers to provide feedback when they're not able to find what they're looking for.
7. Give something away for free and hold a contest that allows viewers to enter daily! What better prize to give away than your products or services?
8. Brand your web site with your corporate identity. Make sure your logo is on the site and visible to the viewer. Displaying the web site's address on the page along with your organization's contact information will help them find their way back to you.
9. Provide value-add information to your viewers. This could include recommended books, tips Air Max Shoes Sale , top tens, product manuals, tools for download, or other useful information.
10. Make your site visually appealing and easy to read. Dark text on a light background is more apt to keep your viewers reading. Keep the graphics to a minimum, though! Excessive use of graphics will force your pages to load slower and potentially turn your viewers away.
Sherry Schuller is President of and Zabbo Communications. She is the founder of the Conference on Strategic Growth for Businesses and Entrepreneurs Nike Air Max 1 Sale , co-author of 222 Ways to Entrepreneurial Success, and has assisted many organizations with strategic planning, branding, marketing, advertising design Nike Air Max 90 Sale , training, and application development. She was previously an Internet Specialist for IBM's leading North American distributor, Business Partner Solutions (now Avnet), and an independent consultant for various firms, including PRIMEDIA Nike Air Max 95 Sale , Inc., the leading provider of targeted content a