No wonder kids just don't take ?no? for an answer these days. They are encouraged by experts to nag Air Max 97 Clearance , whine or throw a tantrum to get their parents to buy them what they want. Parents just don't stand a chance as sophisticated marketers appeal to the heart and minds of children and the wallets of their parents. If that sounds like a conspiracy theory then you are right.
A recent report in Melbourne's The Age highlighted the deliberate targeting of children as consumers by advertisers both in Australia and in the United States. Marketers may not be able to extract money from children but they have found that they are the way to their parents? wallets. They just have to get kids to nag their parents hard enough and they will buy them what they want.
One advertising company that uses this strategy has found that between 20 and 40 per cent of purchases of food, movies and games wouldn't have occurred unless a child pestered an adult. They know that kids pay attention to the advertising when they watch TV.
Four types of parents have been identified through research: 1) ?bare necessities? types, with no inclination to buy; 2) ?kid's friends?; 3) ?indulgers? Air Max 2017 Clearance , often working mothers and separated fathers; and 4) ?conflicted?, who don't want to buy but will. Advertisers know that different buttons work on the different groups however it seems that children nag the first group with the importance of the product and the power of persistence works with the last three groups.
Marketers have always appealed to children to persuade their parents to loosen their purse strings. Putting toys in cereal packs, giving away toys with fast food and using sports heroes to promote anything from breakfast cereal to clothing are all tactics that were used in a less complicated age.
However advertising to children and young people is changing as kids become more cynical and also they begin to use a greater variety of media. As the community has become more concerned with children's nutrition and obesity companies such as McDonald's Air Max 2018 Clearance , Nestle, and Kellogg have reduced their advertising in children's prime time. There is a realisation that children and young people are spending less time watching television and more time on their computers, their iPods or playing video games.
Savvy new age marketers use others means to reach children and young people Air Max 90 Clearance , including sponsorships, the Internet and word-of-mouth campaigns that operate in ways that are difficult for adults to detect.
Meanwhile it is parents who tend to be the meat in the sandwich between nagging ?buy for me? children and marketers who use increasingly sophisticated know how to tweak messages to make children want what they don't necessarily need. It is simplistic to blame parents for being too weak, too busy or too distracted to resist children's persuasive ways. The days when children were seen and not heard are long gone so parents are now in the habit of taking children's ideas on board. They just need to be more discerning about the messages from their children that they heed and be more confident that they know what is best for their kids. It would also help if parents were firm with their children and also differentiated between a genuine need and a want.
Nevertheless Air Max Clearance , when you continually hear the same constant message from a child or young person then that message often becomes the norm, which makes pester power so powerful and difficult to resist.
Due to the various legality issues, the power to issue parking tickets has shifted from the police to the local councils which in turn have increased the number of such tickets issued to the motorists. As a result Air Max 97 Womens Sale , many are resorting to parking ticket appeals in recent times.
People claim that the reason for issuing these and increasing public demand is because these local authorities are collecting the parking fines illegally and without any evidence of wrong parking. This theory that a parking ticket could save him from getting charged with illegal fines led to year on year increase in parking ticket issues.
Moreover, owing to the huge increase in the parking fines, people are all the more resorting to parking fine appeals.
Since the local council representatives do not even turn up at appeal hearings and 50% of all motorists anyways win their appeals Air Max 2017 Womens Sale , it is a wise decision to appeal against a ticket which you feel was issued unfairly on you.
They do however serve a purpose. If no one was ever given one then there would be chaos on the high street. The local council will then have a much smaller budget for transport or will have no revenues since there will be no collection from the traffic fines which are a major income.
Though this is the original theory behind parking ticket concept and parking fines charged against law breaks, the real picture shows numerous traffic wardens who are pressurized into issue the maximum tickets possible so as to boost local revenue by the parking fines.
A motorist should always look out for street signs or road markings before parking in a public car park or on a public road. Especially if he is unsure about the place, it is better not to park there than risk being charged a heft parking ticket amount and the subsequent effort for appealing for it.
Appealing against a parking ticket is actually not very hard. Despite this fact 99% of people still pay their parking fine. All it usually takes is just one simple letter to the local councils or if even one is lucky enough then even more a compact email..even easier.
Is drafting a short letter or email so much of a hassle? Specially when it can save 30 – 120 pounds? Most drivers do not realize how easy it is to draft a letter. Moreover Air Max 2018 Womens Sale , there exists online companies who can explain the entire process to you or even sites who offer appeal templates or write the letter for you.